Shana Ryan and Leslie Willis have designed a personalized approached to the HR consulting arena by creating Conceptual HR Solutions. Within the corporate business structure, Shana and Leslie had sole oversight of all HR functions for over 700 employees, across 43 states for nearly 5 years.  Once the business sold to private investors, Shana and Leslie decided to use their combined experience of over 25 years in Human Resources and joined forces in creating  Conceptual HR Solutions.


Our vision is to partner with new and existing small business owners in a complicated and heavily regulated HR world and ensure they are able to grow their business to its full potential.


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Shana Ryan


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Shana Ryan has been in the Human Resource field for over 10 years in all roles of management.   

She completed her BAS in Supervision and Management and is a Certified

Florida Notary Public.

In June of 2017 she launched Conceptual HR in order to help small businesses with their HR needs while continuing to work from her home office. 

She hopes to employee several parents in the future that wish to have more of a work/life balance.

In addition to maintaining the daily functions of Conceptual HR, Shana stays busy with her husband and three children by providing them unlimited transportation to their multiple sporting and social events at no charge.  Additionally she volunteers for her neighborhood social committee, children’s school, is the Vice-Chair of the Consulting Committee for the SBRN and is an Ambassador for the Ponte Vedra Division of the St. Johns County Chamber of Commerce.

Leslie Willis has been in the Human Resource field for 15 years in all roles of management. She completed her BA in Business Management with a specialization in Communications    from the University of Phoenix and has a Professional in Human Resources Certification from

DePaul University.

Leslie and her husband, Powell, own Cousin Willie’s Smokehouse (BBQ restaurant) in Baldwin, Florida.

As a small business owner,  Leslie sympathizes and understands the personal needs and lack of time for new business owners.


Leslie and Powell have 1 son, Anderson who loves to "help" in the restaurant and keeps them on their toes.

Leslie Willis


SVP/Managing Partner

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Alexis Langmaid

HR & Marketing Coordinator

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Alexis Langmaid (Alex) joined the Conceptual HR Team in August of 2020.  She holds her Associates Degree in Psychology from Florida State College at Jacksonville. For the last several years, Alex has overseen the HR Department for a local small business prior to joining Conceptual HR.  Not only does she have HR experience, she owns a small family business, Triple A Creations

Alex is extremely passionate about supporting small businesses by understanding business needs from an HR perspective. Alex is excited to be able to help other small business owners under the guidance of Conceptual HR Solutions.  Alex and her husband, Bradley, are the proud new parents to their baby girl, Alice, who already has them wrapped around her little finger! In addition to being a mom to Alice, Alex is also the pet mom to her beloved dog June Bug, sassy cat Willow, and barrel horse Legacy.


Kristine Sleeper joined Conceptual HR as the Accounts Receivable and Payroll Specialist. She holds a Dual Bachelor’s Degree in Elementary and Special Education from West Chester University. Kristine, her husband and two children just recently relocated to Ponte Vedra, FL from New Hampshire, where she was born and raised. Kristine has spent the last 6 years as a contractor, providing in-home care for adults with disabilities. She has developed many skills to support individuals, managing time and resources. With these skills, she is excited to work under the guidance of Conceptual HR Solutions and aid other small businesses and entrepreneurs.

Kristine loves to spend her free time with her husband and kids, outdoors, exploring their new home and enjoying all that Florida has to offer (like no snow). She also volunteers time weekly at her children’s school, PTO and sporting events.

Kristine Sleeper

HR & Payroll Coordinator

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GinNeal is a passionate human resources professional who has the ability and desire to use her expertise to solve business and leadership challenges. With 20 years of human resources experience in the private and public sectors, there isn't much she hasn't seen.

She joined the Conceptual HR Team in August of 2022 and using her HR expertise to grow the the Pensacola, Fort Walton Beach and Destin areas. 

GinNeal earned her Master's Degree in Human Resources Management from Troy University and Bachelor's Degree in Management from Florida State University.

She is also a certified Professional in Human Resources (PHR) and a SHRM-Certified Professional (SHRM-CP).

GinNeal McVay

HR Business Expert

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Shannon joined the Conceptual HR team in July 2022 as an HR generalist. She received her Associate's degree from Northwest Florida State College and has extensive experience in processing multi-state payroll and assisting with HR functions.

She has worked for large companies with over 10,000 employees, but prefers the close-knit environment found in boutique firms where she can add value through building and maintaining trust and confidence with clients.

She is driven in her work by the desire to make day to day business needs and compliance processes seamless and stress-free. In her spare time she enjoys trying new restaurants, traveling with her fiancé, shopping, spending time with friends and family, reading, hiking, and listening to live music.

Shannon Thibodaux

HR Generalist

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