The Conceptual APPROACH

Shana Ryan and Leslie Willis have designed a personalized approached to the HR consulting arena by creating Conceptual HR Solutions. Within the corporate business structure, Shana and Leslie had sole oversight of all HR functions for over 600 employees, across 43 states for nearly 5 years.  Once the business sold to private investors, Shana and Leslie decided to use their combined experience of over 25 years in Human Resources and joined forces in creating  Conceptual HR Solutions.


Shana and Leslie’s vision is to partner with new and existing small business owners in a complicated and heavily regulated HR world and ensure they are able to grow their business to its full potential.


Meet The Team

Shana Ryan Headshot.JPG

Shana Ryan


  • Grey LinkedIn Icon

Shana Ryan has been in the Human Resource field for over 10 years in all roles of management.   

She completed her BAS in Supervision and Management and is a Certified

Florida Notary Public.

In June of 2017 she launched Conceptual HR in order to help small businesses with their HR needs while continuing to work from her home office. 

She hopes to employee several parents

in the future that wish to have more of a

work/life balance.

In addition to maintaining the daily functions of Conceptual HR, Shana stays busy with her husband and three children by providing them unlimited transportation to their multiple sporting and social events at no charge.  Additionally she volunteers for her neighborhood social committee, children’s school, is the Vice-Chair of the Consulting Committee for the SBRN and is an Ambassador for the Ponte Vedra Division of the St. Johns County Chamber of Commerce.

Leslie Wills Headshot.jpg

Leslie Willis

SVP/Managing Partner

  • Grey LinkedIn Icon

Leslie Willis has been in the Human Resource field for 15 years in all roles of management. She completed her BA in Business Management with a specialization in Communications    from the University of Phoenix and has a Professional in Human Resources Certification from

DePaul University.

Leslie and her husband, Powell, own Cousin Willie’s Smokehouse (BBQ restaurant) in Baldwin, Florida.

 As a small business owner,  Leslie sympathizes and understands the personal needs and lack of time for new business owners.


Leslie and Powell have 1 son, Anderson who loves to "help" in the restaurant and

keeps them on their toes.


Alexis Langmaid

HR & Marketing Coordinator

  • Grey LinkedIn Icon

Alexis Langmaid (Alex) joined the Conceptual HR Team in August of 2020.  She holds her Associates Degree in Psychology from Florida State College at Jacksonville. For the last several years, Alex has overseen the HR Department for a local small business prior to joining Conceptual HR.  Not only does she have HR experience, she owns a small family business, Triple A Creations.   Alex is extremely passionate about supporting small businesses by understanding business needs from an HR perspective. Alex is excited to be able to help other small business owners under the guidance of Conceptual HR Solutions.  Alex and her husband, Bradley, are the proud new parents to their baby girl, Alice, who already has them wrapped around her little finger! In addition to being a mom to Alice, Alex is also the pet mom to her beloved dog June Bug, sassy cat Willow, and barrel horse Legacy.